LATEST NEWS : Bangkok-Based Jewelry Company Shows its Green Side

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During the 10 years that they have been in business, Royi Sal has steadily built up a reputation for their fine jewelry. But this is most definitely a company where principles mean as much as profits. Over the last 10 years, company founder and CEO, Royi Gal, has implemented a number of initiatives designed to make Royi Sal a socially and environmentally responsible company.

While their green activities are certainly honorable, it is clearly not a sense of pretentiousness that motivates them. Indeed, many of their green initiatives are easily missed. Take for example their packaging. When jewelry is sent out to customers, it is wrapped in a plastic bag. However, these are no ordinary bags. Royi Sal uses only biodegradable plastic bags and while they pay extra for their environmental concern, it is not an expense that is passed on to their blissfully oblivious customers.

If their customers are unaware of the first initiative, they would certainly never know about the second. Paper in the Royi Sal offices is used conservatively. Only after both sides have been used, is it shredded and sold to a recycling company. In fact, it is their concern for paper that offers the only hint to their customers that this is a company which cares about the environment. At the foot of every e-mail is a reminder not to print out anything unless it is absolutely essential.

It does not stop there. All garbage in the office is separated for recycling and water bottles with slight imperfections that would otherwise be added to landfills are recycled and used in the offices.

For company founder and CEO, Royi Gal, “going green” is nothing new. “I first started to be aware of environmental issues when I spent some time travelling around South America,” he said.  “When I set up Royi Sal, I knew I had a chance to show that a company can be run well but still be environmentally friendly,” he added.

In these times of global belt-tightening, while many small and medium-sized companies are looking to cut as many costs as possible, Royi Sal finds itself in a healthy financial position thanks to its commitment to providing quality products and superior service. Just as important, however, is its dedication to the environment.